Cambridge Analytica

Cambridge Analytica

Cambridge Analytica Ltd. (CA), previously known as SCL USA, was a British political consulting firm that came to prominence through the Facebook–Cambridge Analytica data scandal. It was founded in 2013, as a subsidiary of the private intelligence company and self-described "global election management agency" SCL Group by long-time SCL executives Nigel Oakes, Alexander Nix and Alexander Oakes, with Nix as CEO. Cambridge Analytica was hired by a variety of political actors, including the Trinidadian government in 2010 and the 2016 presidential campaigns of Ted Cruz and Donald Trump. The firm maintained offices in London, New York City, and Washington, D.C. The company closed operations in 2018 due to backlash from the scandal, although firms related to both Cambridge Analytica and its parent firm SCL still exist. == History == Cambridge Analytica was founded in 2013 as a subsidiary of the private intelligence company SCL Group, which describes itself as providing "data, analytics and strategy to governments and military organisations worldwide". The company was part of "an international web of companies" headed by the London-based SCL Group. Cambridge Analytica (SCL USA) was incorporated in January 2013 with its registered office being in Westferry Circus, London and consisting of just one staff member, director and CEO Alexander Nix (also appointed in January 2015). Nix was also the director of nine similar companies sharing the same registered offices in London, including Firecrest technologies, Emerdata and six SCL Group companies including "SCL elections limited". Nigel Oakes, known as the former boyfriend of Lady Helen Windsor, had founded the predecessor SCL Group in the 1990s, and in 2005 Oakes established SCL Group together with his brother Alexander Oakes and Alexander Nix; SCL Group was the parent company of Cambridge Analytica. Former Conservative minister and MP Sir Geoffrey Pattie was the founding chairman of SCL; Lord Ivar Mountbatten also joined Oakes as a director of the company. As a result of the Facebook–Cambridge Analytica data scandal, Nix was removed as CEO and replaced by Julian Wheatland before the company closed. Several of the company's executives were Old Etonians. The company's owners included several of the Conservative Party's largest donors such as billionaire Vincent Tchenguiz, former British Conservative minister Jonathan Marland, Baron Marland and the family of American hedge fund manager Robert Mercer. The company combined misappropriation of digital assets, data mining, data brokerage, and data analysis with strategic communication during electoral processes. While its parent SCL had focused on influencing elections in developing countries since the 1990s, Cambridge Analytica focused more on the western world, including the United Kingdom and the United States; CEO Alexander Nix has said CA was involved in 44 U.S. political races in 2014. In 2015, CA performed data analysis services for Ted Cruz's presidential campaign. In 2016, CA worked for Donald Trump's presidential campaign as well as for Leave.EU (one of the organisations campaigning in the United Kingdom's referendum on European Union membership). CA's role in those campaigns has been controversial and is the subject of ongoing inquiries in both countries. Political scientists question CA's claims about the effectiveness of its methods of targeting voters. == Data scandal == In March 2018, media outlets broke news of Cambridge Analytica's business practices. The New York Times and The Observer reported that the company had acquired and used personal data about Facebook users from an external researcher who had told Facebook he was collecting it for academic purposes. Shortly afterwards, Channel 4 News aired undercover investigative videos showing Nix boasting about using prostitutes, bribery sting operations, and honey traps to discredit politicians on whom it had conducted opposition research, and saying that the company "ran all of (Donald Trump's) digital campaign". In response to the media reports, the Information Commissioner's Office (ICO) of the UK pursued a warrant to search the company's servers. Facebook banned Cambridge Analytica from advertising on its platform, saying that it had been deceived. On 23 March 2018, the British High Court granted the ICO a warrant to search Cambridge Analytica's London offices. As a result, Nix was suspended as CEO, and replaced by Julian Wheatland. The personal data of up to 87 million Facebook users were acquired via the 270,000 Facebook users who used a Facebook app created by Aleksandr Kogan called "This Is Your Digital Life". This was a personality profiling app and asked simple personality questions similar to other Facebook quizzes. Kogan was a scientist and psychologist, also being an employed lecturer for the University of Cambridge from 2012 to 2018. Alexander Nix claimed they had close to five thousand data points on each person who participated. They also gathered information through other data brokers ending with them acquiring millions of data points from American citizens. Kogan's app exploited a feature of Facebook's Graph API (version 1.0), which permitted any third-party app to access not only the app user's data, but also the full profile data of all of that user's Facebook friends, without those friends' knowledge or consent. This platform-wide design was available to all developers and was used by tens of thousands of apps; Facebook CEO Mark Zuckerberg later told the House Energy and Commerce Committee that the company was auditing "tens of thousands" of apps that had had access to large amounts of user data. Because the average Facebook user at the time had approximately 300 friends, the 270,000 users who installed Kogan's app yielded data on up to 87 million people. Facebook deprecated the friends-data API in April 2014 and shut it down entirely in April 2015, but data already collected by apps remained in developers' possession. Kogan passed this data to Cambridge Analytica, breaching Facebook's terms of service. On 1 May 2018, Cambridge Analytica and its parent company SCL filed for insolvency proceedings and closed operations. Alexander Tayler, a former director for Cambridge Analytica, was appointed director of Emerdata on 28 March 2018. Rebekah Mercer, Jennifer Mercer, Alexander Nix and Johnson Chun Shun Ko, who has links to American businessman Erik Prince, are in leadership positions at Emerdata. The Russo brothers are producing an upcoming film on Cambridge Analytica. In 2019 the Federal Trade Commission filed an administrative complaint against Cambridge Analytica for misuse of data. In 2020, the British Information Commissioner's Office closed a three-year inquiry into the company, concluded that Cambridge Analytica was "not involved" in the 2016 Brexit referendum and found no additional evidence for Russia's alleged interference during the campaign. US sensitive polling and election data, however, were passed to Russian Intelligence via a Cambridge Analytica contractor Sam Patten, Trump campaign manager Paul Manafort, and Russian agent Konstantin Kilimnik, who was indicted during the affair. Publicly, parent company SCL Group called itself a "global election management agency", Politico reported it was known for involvement "in military disinformation campaigns to social media branding and voter targeting". SCL gained work on a large number of campaigns for the US and UK governments' war on terror advancing their model of behavioral conflict during the 2000s. SCL's involvement in the political world has been primarily in the developing world where it has been used by the military and politicians to study and manipulate public opinion and political will. Slate writer Sharon Weinberger compared one of SCL's hypothetical test scenarios to fomenting a coup. Among the investors in Cambridge Analytica were some of the Conservative Party's largest donors such as billionaire Vincent Tchenguiz, former Conservative minister Jonathan Marland, Baron Marland, Roger Gabb, the family of American hedge fund manager Robert Mercer, and Steve Bannon. A minimum of 15 million dollars has been invested into the company by Mercer, according to The New York Times. Bannon's stake in the company was estimated at 1 to 5 million dollars, but he divested his holdings in April 2017 as required by his role as White House Chief Strategist. In March 2018, Jennifer Mercer and Rebekah Mercer became directors of Emerdata limited. In March 2018 it became public by Christopher Wylie, that Cambridge Analytica's first activities were founded on a data set, which its parent company SCL bought 2014 from a company named Global Science Research founded by Aleksandr Kogan and his team present across the world who worked as a psychologist at Cambridge. During Boris Johnson's tenure as foreign secretary, the Foreign Office sought advice from Cambridge Analytica and Boris Johnson had a meeting with Alexander N

Token maxxing

Token Maxxing or Token Maxing is a metric used in an attempt to track productivity in the workplace especially for those using Artificial Intelligence (AI) based services. AI services charge for each token which represent units of effort expended by an AI service to solve a problem. Some believe that token consumption equates to productivity and thus can be used as a metric to monitor an employee's work. Supporters believe that higher token usage indicates higher productivity and higher utilization of powerful AI services. This also suggests that those not consuming enough tokens may be less productive and underutilizing powerful AI services. This belief might lead to an environment that incentivizes higher token usage to predict increased productivity. Critics of token maxxing as a metric claim that prudent workers will maximize any metric that management wants increased to gain a workplace advantage. For example: Engineers in the tech industries pressed to consume as many tokens as possible might run several AI agents in tandem, enter longer input prompts, or automate their tasks to maximize their token consumption. To management, this higher token usage may indicate potential productivity, but in reality may cause additional token costs, worker burnout, or actually create more bloated code of lower quality. Another claim is AI service companies potentially benefit from such an emphasis on token consumption and actively encourage the trend. Some developers have publicly advocated the practice. Developer Sigrid Jin, who said he used 50 billion tokens in a single year, has argued that maximizing token consumption is the best way to understand the value of AI, advising others to spend as much on AI usage as they pay in rent to obtain a return on investment. == See Also == Goodhart's law Perverse incentive Jevons Paradox

SNNS

SNNS (Stuttgart Neural Network Simulator) is a neural network simulator originally developed at the University of Stuttgart. While it was originally built for X11 under Unix, there are Windows ports. Its successor JavaNNS never reached the same popularity. == Features == SNNS is written around a simulation kernel to which user written activation functions, learning procedures and output functions can be added. It has support for arbitrary network topologies and the standard release contains support for a number of standard neural network architectures and training algorithms. == Status == There is currently no ongoing active development of SNNS. In July 2008 the license was changed to the GNU LGPL.

EDLUT

EDLUT (Event-Driven LookUp Table) is a computer application for simulating networks of spiking neurons. It was developed in the University of Granada and source code was released under GNU GPL version 3. EDLUT uses event-driven simulation scheme and lookup tables to efficiently simulate medium or large spiking neural networks. This allows this application to simulate detailed biological neuron models and to interface with experimental setups (such as a robotic arm) in real time.

Is an AI Analytics Tool Worth It in 2026?

Curious about the best AI analytics tool? An AI analytics tool is software that uses machine learning to help you get more done — it combines speed, accuracy, and an interface that just works. Hands-on testing shows real-world results vary, so a short free trial is the smartest way to decide. Whether you are a beginner or a pro, the right AI analytics tool slots into your workflow and pays for itself fast. Read on for hands-on impressions, pricing tiers, and the standout features that matter.

Random feature

Random features (RF) are a technique used in machine learning to approximate kernel methods, introduced by Ali Rahimi and Ben Recht in their 2007 paper "Random Features for Large-Scale Kernel Machines", and extended by. RF uses a Monte Carlo approximation to kernel functions by randomly sampled feature maps. It is used for datasets that are too large for traditional kernel methods like support vector machine, kernel ridge regression, and gaussian process. == Mathematics == === Kernel method === Given a feature map ϕ : R d → V {\textstyle \phi :\mathbb {R} ^{d}\to V} , where V {\textstyle V} is a Hilbert space (more specifically, a reproducing kernel Hilbert space), the kernel trick replaces inner products in feature space ⟨ ϕ ( x i ) , ϕ ( x j ) ⟩ V {\displaystyle \langle \phi (x_{i}),\phi (x_{j})\rangle _{V}} by a kernel function k ( x i , x j ) : R d × R d → R {\displaystyle k(x_{i},x_{j}):\mathbb {R} ^{d}\times \mathbb {R} ^{d}\to \mathbb {R} } Kernel methods replaces linear operations in high-dimensional space by operations on the kernel matrix: K X := [ k ( x i , x j ) ] i , j ∈ 1 : N {\displaystyle K_{X}:=[k(x_{i},x_{j})]_{i,j\in 1:N}} where N {\textstyle N} is the number of data points. === Random kernel method === The problem with kernel methods is that the kernel matrix K X {\textstyle K_{X}} has size N × N {\textstyle N\times N} . This becomes computationally infeasible when N {\textstyle N} reaches the order of a million. The random kernel method replaces the kernel function k {\textstyle k} by an inner product in low-dimensional feature space R D {\textstyle \mathbb {R} ^{D}} : k ( x , y ) ≈ ⟨ z ( x ) , z ( y ) ⟩ {\displaystyle k(x,y)\approx \langle z(x),z(y)\rangle } where z {\textstyle z} is a randomly sampled feature map z : R d → R D {\textstyle z:\mathbb {R} ^{d}\to \mathbb {R} ^{D}} . This converts kernel linear regression into linear regression in feature space, kernel SVM into SVM in feature space, etc. Since we have K X ≈ Z X T Z X {\displaystyle K_{X}\approx Z_{X}^{T}Z_{X}} where Z X = [ z ( x 1 ) , … , z ( x N ) ] {\displaystyle Z_{X}=[z(x_{1}),\dots ,z(x_{N})]} , these methods no longer involve matrices of size O ( N 2 ) {\textstyle O(N^{2})} , but only random feature matrices of size O ( D N ) {\textstyle O(DN)} . == Random Fourier feature == === Radial basis function kernel === The radial basis function (RBF) kernel on two samples x i , x j ∈ R d {\displaystyle x_{i},x_{j}\in \mathbb {R} ^{d}} is defined as k ( x i , x j ) = exp ⁡ ( − ‖ x i − x j ‖ 2 2 σ 2 ) {\displaystyle k(x_{i},x_{j})=\exp \left(-{\frac {\|x_{i}-x_{j}\|^{2}}{2\sigma ^{2}}}\right)} where ‖ x i − x j ‖ 2 {\displaystyle \|x_{i}-x_{j}\|^{2}} is the squared Euclidean distance and σ {\displaystyle \sigma } is a free parameter defining the shape of the kernel. It can be approximated by a random Fourier feature map z : R d → R 2 D {\displaystyle z:\mathbb {R} ^{d}\to \mathbb {R} ^{2D}} : z ( x ) := 1 D [ cos ⁡ ⟨ ω 1 , x ⟩ , sin ⁡ ⟨ ω 1 , x ⟩ , … , cos ⁡ ⟨ ω D , x ⟩ , sin ⁡ ⟨ ω D , x ⟩ ] T {\displaystyle z(x):={\frac {1}{\sqrt {D}}}[\cos \langle \omega _{1},x\rangle ,\sin \langle \omega _{1},x\rangle ,\ldots ,\cos \langle \omega _{D},x\rangle ,\sin \langle \omega _{D},x\rangle ]^{T}} where ω 1 , . . . , ω D {\displaystyle \omega _{1},...,\omega _{D}} are IID samples from the multidimensional normal distribution N ( 0 , σ − 2 I ) {\displaystyle N(0,\sigma ^{-2}I)} . Since cos , sin {\displaystyle \cos ,\sin } are bounded, there is a stronger convergence guarantee by Hoeffding's inequality. === Random Fourier features === By Bochner's theorem, the above construction can be generalized to arbitrary positive definite shift-invariant kernel k ( x , y ) = k ( x − y ) {\displaystyle k(x,y)=k(x-y)} . Define its Fourier transform p ( ω ) = 1 2 π ∫ R d e − j ⟨ ω , Δ ⟩ k ( Δ ) d Δ {\displaystyle p(\omega )={\frac {1}{2\pi }}\int _{\mathbb {R} ^{d}}e^{-j\langle \omega ,\Delta \rangle }k(\Delta )d\Delta } then ω 1 , . . . , ω D {\displaystyle \omega _{1},...,\omega _{D}} are sampled IID from the probability distribution with probability density p {\displaystyle p} . This applies for other kernels like the Laplace kernel and the Cauchy kernel. === Neural network interpretation === Given a random Fourier feature map z {\displaystyle z} , training the feature on a dataset by featurized linear regression is equivalent to fitting complex parameters θ 1 , … , θ D ∈ C {\displaystyle \theta _{1},\dots ,\theta _{D}\in \mathbb {C} } such that f θ ( x ) = R e ( ∑ k θ k e i ⟨ ω k , x ⟩ ) {\displaystyle f_{\theta }(x)=\mathrm {Re} \left(\sum _{k}\theta _{k}e^{i\langle \omega _{k},x\rangle }\right)} which is a neural network with a single hidden layer, with activation function t ↦ e i t {\displaystyle t\mapsto e^{it}} , zero bias, and the parameters in the first layer frozen. In the overparameterized case, when 2 D ≥ N {\displaystyle 2D\geq N} , the network linearly interpolates the dataset { ( x i , y i ) } i ∈ 1 : N {\displaystyle \{(x_{i},y_{i})\}_{i\in 1:N}} , and the network parameters is the least-norm solution: θ ^ = arg ⁡ min θ ∈ C D , f θ ( x k ) = y k ∀ k ∈ 1 : N ‖ θ ‖ {\displaystyle {\hat {\theta }}=\arg \min _{\theta \in \mathbb {C} ^{D},f_{\theta }(x_{k})=y_{k}\forall k\in 1:N}\|\theta \|} At the limit of D → ∞ {\displaystyle D\to \infty } , the L2 norm ‖ θ ^ ‖ → ‖ f K ‖ H {\displaystyle \|{\hat {\theta }}\|\to \|f_{K}\|_{H}} where f K {\displaystyle f_{K}} is the interpolating function obtained by the kernel regression with the original kernel, and ‖ ⋅ ‖ H {\displaystyle \|\cdot \|_{H}} is the norm in the reproducing kernel Hilbert space for the kernel. == Other examples == === Random binning features === A random binning features map partitions the input space using randomly shifted grids at randomly chosen resolutions and assigns to an input point a binary bit string that corresponds to the bins in which it falls. The grids are constructed so that the probability that two points x i , x j ∈ R d {\displaystyle x_{i},x_{j}\in \mathbb {R} ^{d}} are assigned to the same bin is proportional to K ( x i , x j ) {\displaystyle K(x_{i},x_{j})} . The inner product between a pair of transformed points is proportional to the number of times the two points are binned together, and is therefore an unbiased estimate of K ( x i , x j ) {\displaystyle K(x_{i},x_{j})} . Since this mapping is not smooth and uses the proximity between input points, Random Binning Features works well for approximating kernels that depend only on the L 1 {\displaystyle L_{1}} distance between datapoints. === Orthogonal random features === Orthogonal random features uses a random orthogonal matrix instead of a random Fourier matrix. == Historical context == In NIPS 2006, deep learning had just become competitive with linear models like PCA and linear SVMs for large datasets, and people speculated about whether it could compete with kernel SVMs. However, there was no way to train kernel SVM on large datasets. The two authors developed the random feature method to train those. It was then found that the O ( 1 / D ) {\displaystyle O(1/D)} variance bound did not match practice: the variance bound predicts that approximation to within 0.01 {\displaystyle 0.01} requires D ∼ 10 4 {\displaystyle D\sim 10^{4}} , but in practice required only ∼ 10 2 {\displaystyle \sim 10^{2}} . Attempting to discover what caused this led to the subsequent two papers.

Ayanna Howard

Ayanna MacCalla Howard (born January 24, 1972) is an American roboticist, entrepreneur, and educator currently serving as the dean of the College of Engineering at Ohio State University. Assuming this role in March 2021, Howard became the first woman to lead the Ohio State College of Engineering. Howard previously served as the chair of the School of Interactive Computing in the Georgia Tech College of Computing, the Linda J. and Mark C. Smith Endowed Chair in Bioengineering in the School of Electrical and Computer Engineering, and the director of the Human-Automation Systems (Humans) Lab. == Early life and education == As a little girl, Howard was interested in aliens and robots. Her favorite TV show was The Bionic Woman. Howard received her B.S. in engineering from Brown University in 1993 and her M.S. and Ph.D. in electrical engineering from the University of Southern California in 1994 and 1999, respectively. Her thesis, Recursive Learning for Deformable Object Manipulation, was advised by George A. Bekey. In addition, Howard's Doctoral thesis was triggered by the AIDS epidemic with focus on sorting hospital waste by using robots. Howard has also received an MBA from Claremont Graduate University. == Career == Howard's early interest in artificial intelligence led her to pursue a senior position at Seattle-based Axcelis Inc, where she helped develop Evolver, the first commercial genetic algorithm, and Brainsheet, a neural network developed in partnership with Microsoft. From 1993 to 2005, she worked at the NASA Jet Propulsion Laboratory, holding multiple roles such as senior robotics researcher and deputy manager in the Office of the Chief Scientist. In 2005, she joined Georgia Tech as an associate professor and founder of the Human-Automation Systems (Humans) lab. She has also served as the associate director of research for Georgia Tech's Institute for Robotics and Intelligent Machines and as chair of the multidisciplinary robotics Ph.D. program at Georgia Tech. In 2017, she became the chair of the School of Interactive Computing at Georgia Tech. In 2008, Howard received worldwide attention for her SnoMote robots, designed to study the impact of global warming on the Antarctic ice shelves. In 2013, she founded Zyrobotics, which has released their first suite of therapy and educational products for children with special needs. Howard has authored 250 publications in reputable journals and conferences, including serving as co-editor/co-author of more than a dozen books and book chapters. She has also received four patents and given over 140 invited talks and keynotes. She is a fellow of the Association for the Advancement of Artificial Intelligence (AAAI) and the Institute of Electrical and Electronics Engineers (IEEE). Among her many honors, Howard received the Computer Research Association's A. Nico Habermann Award and the Richard A. Tapia Achievement Award. In a 2020 interview on Marketplace, Howard outlined how companion robots could alleviate the effects of social distancing caused by the COVID-19 pandemic in the United States. On November 30, 2020, the Columbus Dispatch reported that Howard would become the next dean of the College of Engineering at Ohio State University on March 1, pending approval by the board of trustees. On March 1, 2021, she assumed this role, becoming the first woman to hold the position. In 2021, Howard received the Athena Lecturer Award from Association for Computing Machinery (ACM) for her Contributions to Robotics, AI and Broadening Participation in Computing. In June 2022, Howard was elected a trustee of Brown University. == Research == Howard's research interests include human-robot interaction, assistive/rehabilitation robotics, science-driven/field robotics, and perception, learning, and reasoning. Howard's research and published works span across various topics in robotics and AI, including intelligent learning, virtual reality for rehabilitation and robotics in the role of pediatric therapy. Her research is highlighted by her focus on technology development for intelligent agents that must interact with and in a human-centered world. Her work, which addresses issues of human-robot interaction, learning, and autonomous control, has resulted in more than 200 peer-reviewed publications. == Honors and awards == Howard's numerous accomplishments have been documented in more than a dozen featured articles. In 2003, she was named to the MIT Technology Review TR100 as one of the top 100 innovators in the world under the age of 35. She was featured in Time magazine's "Rise of the Machines" article in 2004. She was also featured in a USA Today Science & Space article. Some of Howard's notable awards include: Lew Allen Award for Excellence (formerly the Director's Research Achievement Award of the Jet Propulsion Laboratory) for significant technical contributions, 2001 MIT Technology Review Top 100 Young Innovators of the Year, 2003 NAE Gilbreth Lectureship, 2010 A. Richard Newton Educator ABIE Award, Anita Borg Institute, 2014 Computer Research Association's A. Nico Habermann Award, 2016 Brown Engineering Alumni Medal (BEAM), 2016 AAAS-Lemelson Invention Ambassador, 2016-2017 Atlanta magazine's Women Making a Mark, 2017 Walker's Legacy #WLPower25 Atlanta Award, 2017 Forbes America's Top 50 Women In Tech, 2018 ACM Athena Lecturer Award, 2021 2021 class of Fellows of the American Association for the Advancement of Science. IEEE Fellow, 2021, "for contributions to human-robot interaction systems" 2023 AAAI/EAAI Patrick Henry Winston Outstanding Educator Award